Midas Media Network was launched with the objective of building a strategic communication vision for brands and execute all media advertising powerfully and seamlessly
- A division which has tendered rights to almost 1.75 lacs sq.ft. of outdoor sites display area in NCR and exclusive rights to around 40 nos. prime media in New Delhi.
- A full fledged ATL Agency with INS Accredition - SAFFRON COMMUNICATIONS staffed by professionals for end to end solutions with respect to all ATL Mass Media including Print & Electronic spanning media buying ; media planning ; creative ; execution and post buys.
- A pan India OOH Agency – Midas OOH – offering 360 degree solutions on a turn key basis in the Out-of-Home Advertising space including Outdoor Advertising as well as Retail Branding & Merchandising, right from strategic planning ; buying ; execution ; operations ; creative & innovations; MIS ; competition tracking & post buys.
It encompasses within its folds :
With the launch of some of the most talked about and iconic Group Housing projects in JV like Gold Coast, at Crossing Republic, NH-24, Ghaziabad in 2011 and La Royale, at Indirapuram, Ghaziabad Midas Group became one of the leading players in the property sphere.
In Hospitality segment the Group is coming up with Club-58 at Rajnagar Ext., NH-58, Ghaziabad and Midas Inn at Gomti Nagar, Lucknow.
In The Education Sphere the group as an initial step is launching a full fledged CBSE School in Lucknow.